Leveraging the Power of Video Conferencing for Business
What is Video Conferencing?
Video conferencing is a tool that enables people in various places to have face-to-face meetings without having to travel to the same place. Since it saves time, money, and hassles associated with business travel, this technology is especially useful for business users in various cities or even countries. Routine meetings, company negotiations, and work interviews are all examples of video conferencing applications.
Source: Video Conferencing
Impact Since Covid-19 Started
The way businesses conduct has changed dramatically recently due to the outbreak of Covid-19, and organisations must adapt to the new way of operating to remain successful in an increasingly global and virtual world. On the other hand, employees are increasingly operating from home and remote locations, as their clients and business partners are spread across the globe. Companies must efficiently serve an increasing number of distributed employees and consumers, even while they aim to increase productivity while keeping low costs.
Since Covid-19 started, more employees are work from home and other remote places, seldom seeing their co-workers, business associates, or meet customers face to face, but they still need to continue to communicate consistently with each other. Therefore, due to the outbreak of Covid-19, allowing workers to work from anywhere has a number of advantages for businesses, including cost savings on facilities and operations, increased employee satisfaction and retention, and the opportunity to recruit and retain the best people regardless of where they or their jobs are located.
Unified communications and collaboration (UC&C) are trying to change the way people work in an increasingly global and virtual workplace. In addition, the new technology has the potential to increase employee productivity, reduce costs, shorten cycle times, and increase profits. Thus, organizations who want to maximize the advantages of face-to-face encounters without incurring the high travel costs and efficiency downtime that usually accompany in-person meetings have found video conferencing to be a boon. As a result, video conferencing has a very appealing return on investment.
In addition, video conferencing improves comprehension by allowing people to see everything from facial expressions to body language, and through language and cultural barriers. Apart from that, video conferencing also helps businesses succeed in an increasingly competitive and global marketplace by allowing users to read facial expressions and body language. Video conferencing can be much more efficient than in-person meetings when paired with Web conferencing that facilitates presentations, screen sharing, mark-up features, as well as Q&A, enabling participants to work on documents in real-time and leave the meeting with new information and specific action items. Besides that, by video conferencing, peoples will understand more when they see people speaking rather than only hearing their words.
Today’s video conferencing technology is so simple to use that workers can initiate video calls without assistance from IT. Users can exchange slides, mark up documents, and interact in real time with the tool when it’s part of a larger audio and Web conferencing solution, so it’s even more useful when it’s part of a larger audio and Web conferencing solution. This raises the likelihood that they will use the technology, resulting in a higher return on investment.
Therefore, today we will illustrate how to leverage the power of video conferencing for business, the impact towards the way people conducts their business activity since Covid-19 started, as well as how to using wisely the advantages of video conferencing.
How to Take Advantages of Video Conferencing
Video conferencing enhanced connectivity and collaboration between virtual teams both within and outside the company. Furthermore, new ways of communication are being driven by the need for better teamwork. By video conferencing, employees, teams, and groups can exchange information and communicate with one another across regional and cultural borders using advanced networking technologies including integrated audio, Web, and so on.
Benefit of Video Conferencing
- Return on Investment: Provides a high return on investment, often paying for itself in a matter of months due to the money saved on travel and associated costs. Also, businesses can save hundreds or even thousands of dollars for each person who doesn't have to drive or travel to attend.
- Employees are more effective because they don't have to waste hours or days travelling to and from meetings so they can use the time to do real work.
- Strengthens virtual teams by making it easier for remote workers to join the community.
- Increases the productivity of meetings by reducing cycle times and decision-making for a variety of business processes and interactions.
Use Cases for Video Conferencing
Under all industry sectors, video conferencing will benefit a wide variety of job roles.
1. Sales and Marketing
- Allowing salespeople and marketers to recognize and target prospects and clients no matter where they are, then meet with them anywhere, at any time, in a real-time setting
- Help marketing and salespeople build targeted promotions, qualify leads, assess efficacy
- Help marketer establish and deepen customer relationships
- Help marketer collaborate with sales teams and lines of business when used in conjunction with Web conferencing
- Help marketer and salesperson use the technology to deliver personalized content across physical and cultural boundaries to as many people as possible, regardless of their location
2. Human Resources
- Help HR to access any of their workers anywhere
- Help HR to roll out information on new policies and procedures
- Help HR to train employees on new technologies or business processes
- Help HR to announce company-wide information, and reinforce corporate bonds without sacrificing the importance of visual communications or the need for expensive and time-consuming travel
- Help HR to enhance their online training greatly
- Help HR to make the recruitment and hiring process even more efficient while also lowering costs
- Help HR remote candidates and interview with several managers and potential co-workers
3. Internal and External Collaboration
- Employees may use video conferencing to brainstorm ideas, produce papers, and vet the findings with executives and line-of-business managers, just as though they were all in the same room.
- More people can involve in the discussion, which increases the likelihood of positive outcomes for the business and the bottom line.
In A Video Conferencing Solution, What to Look For
- Reliability: Regardless of network access, the video conferencing system must function every time for every user. This is particularly true as more workers rely on technology to increase meeting efficiency and eliminate the need to travel to in-person events and technology can be easily scaled up or down as required.
- Security: As advanced communications technologies become more commonly used in an enterprise, it is important that the technology be safe and manageable by IT.
- User-Friendliness: Employees must be able to use any teamwork programme without comprehensive or ongoing training in order to get the most out of it. Access must be smooth, and features and functions must be intuitive and useful. This is particularly true as workers begin to teach partners and consumers how to use the method, even though they are unwilling or unable to do so.
- Cost Effective: Video conferencing technology should be accessible to everyone in the company, not just senior executives and management, in order to be genuinely useful. Desktop video allows users to use the technology from any PC or mobile device, making it much more available than room-based systems. However, in order to allow such widespread adoption, businesses must seek out a cost-effective solution that can be scaled up or down as required.
Conclusion
Advanced communications and collaboration technologies are transforming the way people conduct business in an increasingly virtual workplace with workers located all over the world. The new tools have the potential to increase employee productivity, reduce costs, shorten cycle times, and increase profits. Moreover, digital companies have found desktop video conferencing to be a blessing, as it allows them to leverage face-to-face connections between any and all staff without incurring the high travel costs and downtime associated with in-person meetings. The end result is increased production and a very attractive return on investment.