Leveraging the Power of Video Conferencing for Business


What is Video Conferencing?

Video conferencing is a tool that enables people in various places to have face-to-face meetings without having to travel to the same place. Since it saves time, money, and hassles associated with business travel, this technology is especially useful for business users in various cities or even countries. Routine meetings, company negotiations, and work interviews are all examples of video conferencing applications.

Impact Since Covid-19 Started

The way businesses conduct has changed dramatically recently due to the outbreak of Covid-19, and organisations must adapt to the new way of operating to remain successful in an increasingly global and virtual world. On the other hand, employees are increasingly operating from home and remote locations, as their clients and business partners are spread across the globe. Companies must efficiently serve an increasing number of distributed employees and consumers, even while they aim to increase productivity while keeping low costs. 


Since Covid-19 started, more employees are work from home and other remote places, seldom seeing their co-workers, business associates, or meet customers face to face, but they still need to continue to communicate consistently with each other. Therefore, due to the outbreak of Covid-19, allowing workers to work from anywhere has a number of advantages for businesses, including cost savings on facilities and operations, increased employee satisfaction and retention, and the opportunity to recruit and retain the best people regardless of where they or their jobs are located.


Unified communications and collaboration (UC&C) are trying to change the way people work in an increasingly global and virtual workplace. In addition, the new technology has the potential to increase employee productivity, reduce costs, shorten cycle times, and increase profits. Thus, organizations who want to maximize the advantages of face-to-face encounters without incurring the high travel costs and efficiency downtime that usually accompany in-person meetings have found video conferencing to be a boon. As a result, video conferencing has a very appealing return on investment. 


In addition, video conferencing improves comprehension by allowing people to see everything from facial expressions to body language, and through language and cultural barriers. Apart from that, video conferencing also helps businesses succeed in an increasingly competitive and global marketplace by allowing users to read facial expressions and body language. Video conferencing can be much more efficient than in-person meetings when paired with Web conferencing that facilitates presentations, screen sharing, mark-up features, as well as Q&A, enabling participants to work on documents in real-time and leave the meeting with new information and specific action items. Besides that, by video conferencing, peoples will understand more when they see people speaking rather than only hearing their words.


Today’s video conferencing technology is so simple to use that workers can initiate video calls without assistance from IT. Users can exchange slides, mark up documents, and interact in real time with the tool when it’s part of a larger audio and Web conferencing solution, so it’s even more useful when it’s part of a larger audio and Web conferencing solution. This raises the likelihood that they will use the technology, resulting in a higher return on investment.


Therefore, today we will illustrate how to leverage the power of video conferencing for business, the impact towards the way people conducts their business activity since Covid-19 started, as well as how to using wisely the advantages of video conferencing.


How to Take Advantages of Video Conferencing


Video conferencing enhanced connectivity and collaboration between virtual teams both within and outside the company. Furthermore, new ways of communication are being driven by the need for better teamwork. By video conferencing, employees, teams, and groups can exchange information and communicate with one another across regional and cultural borders using advanced networking technologies including integrated audio, Web, and so on.

Benefit of Video Conferencing 


Use Cases for Video Conferencing

Under all industry sectors, video conferencing will benefit a wide variety of job roles. 

1. Sales and Marketing

2.  Human Resources

3. Internal and External Collaboration

In A Video Conferencing Solution, What to Look For


Advanced communications and collaboration technologies are transforming the way people conduct business in an increasingly virtual workplace with workers located all over the world. The new tools have the potential to increase employee productivity, reduce costs, shorten cycle times, and increase profits. Moreover, digital companies have found desktop video conferencing to be a blessing, as it allows them to leverage face-to-face connections between any and all staff without incurring the high travel costs and downtime associated with in-person meetings. The end result is increased production and a very attractive return on investment.

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